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Essays on Business Analysis

Business analysis essay topics and outline examples, essay title 1: strategic business analysis of [company name]: analyzing market position, competitive advantages, and growth opportunities.

Thesis Statement: This business analysis essay delves into the strategic evaluation of [Company Name], assessing its current market position, identifying competitive advantages, and exploring growth opportunities to provide insights into its future success.

  • Introduction
  • Company Overview: History, Mission, and Industry Presence
  • Market Analysis: Examining Market Trends, Size, and Growth Potential
  • Competitive Landscape: Analyzing Competitors, Strengths, and Weaknesses
  • SWOT Analysis: Identifying [Company Name]'s Internal and External Factors
  • Strategic Initiatives: Evaluating Current Strategies and Their Effectiveness
  • Growth Prospects: Exploring Expansion Opportunities and Diversification
  • Conclusion: Providing Recommendations for [Company Name]'s Future Success

Essay Title 2: Financial Business Analysis of [Company Name]: Assessing Profitability, Liquidity, and Investment Potential

Thesis Statement: This business analysis essay conducts a comprehensive financial evaluation of [Company Name], focusing on aspects such as profitability, liquidity, and investment potential, in order to assist investors and stakeholders in making informed decisions.

  • Financial Statements: Analyzing Income Statements, Balance Sheets, and Cash Flow Statements
  • Profitability Ratios: Assessing Net Profit Margin, Return on Equity, and Earnings Growth
  • Liquidity Analysis: Examining Current and Quick Ratios
  • Debt Management: Evaluating Debt-to-Equity Ratios and Debt Servicing Capability
  • Investment Valuation: Using Price-to-Earnings (P/E) Ratio and Dividend Yield
  • Risk Assessment: Identifying Market and Operational Risks
  • Conclusion: Providing Insights for Investment Decisions Regarding [Company Name]

Essay Title 3: Business Process Analysis: Streamlining Operations, Enhancing Efficiency, and Achieving Organizational Excellence

Thesis Statement: This business analysis essay explores the optimization of business processes within [Company Name], focusing on streamlining operations, enhancing efficiency, and achieving organizational excellence through process improvement strategies.

  • Business Process Mapping: Identifying Key Workflows and Processes
  • Process Efficiency Analysis: Measuring Performance Metrics and Bottlenecks
  • Lean Six Sigma Methodology: Implementing Process Improvement Techniques
  • Technology Integration: Leveraging Automation and Digital Tools
  • Employee Training and Engagement: Enhancing Skillsets and Motivation
  • Case Studies: Highlighting Successful Process Improvement Initiatives
  • Conclusion: Achieving Organizational Excellence Through Continuous Improvement

Situational Analysis: Exploring Tesco Company Using Pestle

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Starbucks Financial Analysis: Rules of Financial Reporting

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The Description of The Technology Industry

Offshoring practice at apple company, analysis of costco’s business strategy and its key limitations, business and its environment: research of mercedes-benz company, swot assessment of wal-mart corporations, target corporation: business model and supply chain management, case analysis of porter airlines, the ethical critics of walmart from its cost-reduction operational strategy, swot analysis of tcs holdings, the australian and japanese business culture, analysis of business strategy and supply chain management at costco, pestel (political; economic; social; technological; environmental; legal) analysis, the gopro brand analysis, marketing myopia, business process model, the concept of business intelligence, the use of the matrix structure in business organizations, the analysis of spur and kfc, competitive advantages of porsche company, six sigma: long-term business strategy, relevant topics.

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Business analysis essays.

  • Business analysis

Risk analysis is analyzing and defining the factors that threaten the achievement of a goal or the success of a project. In every organization, there are threats that may constantly threaten any activity undertaken. These threats become very serious and more complex with time. Risk analysis entails the sensible methods...

Introduction Sustainability Auditing is an examination of all activities carried out in an organization and comparing them with the best practices in the industry. A sustainability auditor looks at organizational policies, practices and procedures carried out in an organization. It determines whether there exists a gap between the organization's sustainability...

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Research from 2015 suggests that 7.2% of businesses within the United States are owned by African American entrepreneurs (SBA, 2015). Wagner (2013) reported that eight out of every 10 new businesses opened are likely to fail. Moreover, those companies owned by African American face increased barriers to business that make...

In today’s uncertain business climate, organizational change is often essential in order to maintain the needed competitive edge. Jungsik, Song, and Seongsoo (2013) define organizational change as “managerial innovation, mergers, acquisition, structural change, and the restructuring of departmental units” (p. 1019). Jungsik et al. (2013) state that when examining organizational...

When Nike releases new shoes on launch day (introduction), they invest in heavy advertisement such as commercial posters in magazines and at various stores. Due to the power of their brand, they typically prices their products at expensive figures to rake in massive profit as they are aware of the...

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Sample Business Analysis Paper

Business Analysis Report

In today’s ever-changing business world, research and analysis play a pivotal role in comprehending the operational dynamics of major players in the industry. By delving deep into the inner workings of organizations, you can gain invaluable insights that drive informed decision-making and foster business success! Whether you’re an analyst, a stakeholder, or just a curious individual seeking to explore the world of business, this article is written for you!

I will lay out and explain the components of a business analysis paper, both in a general context and with specific examples by using Google. Everyone knows Google has immense influence in all things technology and more, which is why it serves as a perfect subject for analysis. I also think it’d be interesting to get a glimpse of this tech giant’s machinations.

Example of Business Analysis Report

But what is the point of a business analysis report, anyway? Well, in today’s rapidly evolving business landscape, organizations rely on comprehensive analysis to gain a competitive edge. A business analysis report provides valuable insights into various key aspects of a company’s operations. This paper presents an example of a business analysis report, highlighting its key components.

Business Analyst Reports

Business analysts play a crucial role in generating business analysis reports. Their expertise lies in gathering and analyzing data, identifying trends, and translating complex information into actionable recommendations. It’s by no means an easy job, and it involves a lot of research. But by conducting this intense research and leveraging various analytical tools, business analysts provide the insights that drive all the strategic decision-making.

Business Analysis Report Example

To explain how a business analysis report is written, let’s take Google as an example. This report analyzes Google’s revenue streams, market share, competitive landscape, and innovation strategies. 

Executive Summary

The executive summary offers a concise overview of the analysis, highlighting key findings, recommendations, and their potential impact on Google’s future. It serves as the “overview” of the paper, providing busy executives and stakeholders with a snapshot of the entire report’s insights. Basically, if someone reads the executive summary alone, they should walk away knowing the general gist of the entire paper.

The Introduction

The introduction sets the context for the analysis, introducing Google’s background, its significance in the technology industry, and whatever specific objectives you’re trying to tackle. It also outlines the methodology employed for data collection and analysis.

Google, has established a dominant position in various industries. This includes search engines, online advertising, cloud computing, mobile operating systems, and other niche industries. The objective of this business analysis report is to provide insights into Google’s performance and strategies by examining key areas such as financial information, market share, and the innovation initiatives Google has undertaken.


In this section, you’ll summarize the data collection methods and analytical techniques employed to examine the organization’s performance. Explain what sources of data you used. These can be financial statements, industry reports, or market research. It’s also useful to describe the tools and models you’ve utilized in your analysis.

To conduct a comprehensive analysis of Google, a combination of primary and secondary research methods can be utilized, depending on personal preference and the availability of sources. You can browse Google or Google Scholar to find these, or you may also use other browsers if you feel that’s a tad biased.

Financial Performance Analysis

The financial performance analysis section delves into revenue streams, profitability, and financial ratios. Focus on key financial indicators. These are things like revenue growth, operating margins, return on investment, and cash flow generation. These are things that executives care the most about because they’re an indication of the company’s financial health and its ability to sustain growth.

If we look at Google’s financial statements for 2020, the company reported total revenue of $182.5 billion. That’s a growth rate of 13% compared to the previous year. What’s particularly noteworthy is that advertising revenue emerged as the primary contributor, amounting to a substantial $147 billion, while other ventures, such as Google Cloud and Other Bets, made notable contributions of $13 billion and $657 million, respectively.

Moving on to the operational aspect, Google’s operating income for 2020 stood impressively at $41.2 billion, generating an operating margin of approximately 22.6%. Their net income for the year 2020 was $40.3 billion. These numbers speak for themselves and illustrate Google’s robust financial performance and capacity to generate massive profits.

Market Analysis

The market analysis section examines the company’s market position, competitive landscape, and customer base. By comprehending market dynamics, the report assesses your competitive advantage and potential for growth.

Google’s search engine maintains its global dominance, with over 90% of the market share. Google Ads plays no small role in generating revenue by effectively targeting advertisements to a large user base. Google’s Android OS also commands a significant market share in the mobile OS market, powering the majority of smartphones worldwide.

However, Google faces fierce competition across various sectors. In cloud computing, it contends with industry giants like Amazon Web Services (AWS) and Microsoft Azure. While Google Cloud is experiencing rapid growth, its current market share lags behind these more advanced competitors. Additionally, Google deals with regulatory challenges concerning antitrust issues, data privacy, and content moderation. These risk its market position.

Strategic Initiatives and Innovation

Let’s move on to innovative projects and strategic objectives. This section looks at Google’s financial commitments to collaborations, acquisitions, and mergers. How will these activities affect the company’s capacity to broaden its product line, penetrate new markets, maintain its competitive advantage, and more?

I would like to present Google’s strong history of strategic initiatives and innovation. Google has established a remarkable track record of investing in research and development that drives innovation. The purchases Google has made over the years were key to achieving the success they boast today. 

Let’s illustrate this point with examples. Google purchased Fitbit in 2019 and YouTube in 2006. These acquisitions considerably improved Google’s services, allowing it to break into new markets and gain new revenue sources. 

Also, Google is always investing in cutting-edge technologies, whether those investments pan out or not. For example, Google is investing a lot in artificial intelligence and machine learning, which directly helps them as it improves Google’s search algorithms, voice-assistant capabilities, and overall user experience.

SWOT Analysis

SWOT stands for strengths, weaknesses, opportunities, and threats. The SWOT analysis evaluates external elements that bring development opportunities or potential threats. 

  • Google dominates the search engine market.
  • Google has an extensive user base and very strong brand recognition.
  • Google has diversified revenue streams.


  • Google’s heavy reliance on advertising revenue exposes it to market fluctuations and makes it vulnerable to ad blockers.
  • In the cloud computing sector, Google has a limited market share compared to AWS and Azure.


  • The demand for cloud services and infrastructure is steadily growing and Google can expand its presence in that field.
  • Google can explore new markets, such as smart home devices and autonomous vehicles, to increase its product range.
  • Platforms like YouTube can be monetized further.
  • Google faces intense competition in various markets.
  • Google is under regulatory scrutiny and antitrust concerns.
  • Privacy and data protection regulations may affect targeted advertising.


Based on the analysis, the recommendations section suggests actionable strategies and initiatives for Google’s future success. These recommendations align with Google’s strengths and opportunities while addressing identified weaknesses. 

For instance, the report might recommend expanding Google’s cloud services. Or we can recommend that Google diversify its revenue streams, expanding beyond advertising.

How to Write a Business Analysis Report

Writing an effective business analysis report requires a systematic approach and attention to detail. The following steps can serve as a guideline for producing a high-quality report:

  • Define the scope and objectives: Clearly establish the analysis’s scope and define the objectives you want to achieve.
  • Gather relevant data: Collect data from reliable sources that align with the analysis objectives. These can be financial reports, market research, and industry publications. You can find them on government websites but they may be available elsewhere too.
  • Analyze the data: Utilize appropriate tools and techniques to extract important insights from the data. This involves things like financial ratio analysis, market research analysis, and strategic frameworks like SWOT or PESTEL analysis.
  • Structure the report: Organizing the report into sections makes it easier to comprehend. Include the executive summary, introduction, methodology, findings, recommendations, and conclusion. This is a logical flow of information.
  • Present findings effectively: Use visual aids such as charts, graphs, and tables to present analysis findings in an easy-to-understand way. This helps stakeholders understand the data at a glance.
  • Provide actionable recommendations: Offer practical and actionable recommendations that align with the company’s goals and address the identified opportunities or challenges.
  • Ensure clarity and coherence: Use clear and concise language, avoiding technical jargon. Explain complex concepts in simple ways to ensure accessibility for anyone who might be reading.
  • Proofread and revise: Carefully review the report for grammar, spelling, and formatting errors. A report riddled with grammar and spelling errors is very unprofessional.

Conclusions on Sample Business Analysis Report

For prospective and current business analysts alike, an example business analysis report is an invaluable resource. By following the principles of good report writing and leveraging appropriate analytical tools, analysts can provide thorough business analysis reports that drive informed decision-making and contribute to the success of the business. Hopefully, the examples with Google have helped you gain some perspective as to what makes up a business analysis paper.

Analysis can truly make or break a company. Now you’ve gained some valuable insight into what business analysis papers are, their components, and how to conduct your own paper on any business of your choosing.

business analysis essay example

About Terry Qin

Terry Qin is a 27-year-old R&D engineer from Shenzhen currently living in the US. He is interested in programming, new trends and blogging.

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Business Analysis

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Business Analysis and Decision Making in Company

Introduction, confidence, trust and cooperation, consumers and product.

A stakeholder of a product is any group or an individual who are affected by the activities or goals of the product either directly or indirectly. For the product to achieve its goals/objectives, it must have a good relationship with its stakeholders. This is because their interests to the company influence the achievement of the company’s objectives or success. Therefore weak relationship with its stakeholders will amount to failure of the company in achieving its policy. The product market strong relationship with its stakeholders is measured based on:

This means that the stakeholders’ interest to the company will be high if there is high trust, respect and good team work. This is majorly primary strategic management. For a company to maintain its competitive advantage and remain relevant, it should clearly identity its stakeholders and other external parties and strengthens its association with them. Stakeholders will include shareholders, employees, customers and providers of finance. Its difficult to clearly identify the other external parties because there is no clear formula to define it. But because of advertisement, different people are becoming stakeholders depending on different factors. This involves global impacts of an industry such as climate change or cultural due to market and advertising.

  In product market consumers are very crucial stakeholders as they are the final recipient of the product in the market that is goods and services. To the organization if it has a higher number of consumers then it implicates good performance since the sales will increase resulting in higher profits hence good reputation of the company. Therefore in marketing the product, the consumers expectation is to receive a wider social responsibilities. Some of this include:

  • The product or service must be durable and safe to consume. The product in the market must meet the required standards for consumption and should be in good condition. Customers also require products that last for a long period.
  • Providing good value for money since it’s a scarce resource.
  • Faster and proper action for any customer complaints and questions.
  • The mode of trading and advertising should be moderate and fair so as to pass the correct messages to the users.
  • Properly organized after sales services for the product/services.
  • Product must bring continuous satisfaction

This means that the product/services should be capable to be adequate in supply, have spare and replacement parts, change with technology so as to retain its goodwill. There are many activities that have promoted highly for these social responsibilities to the consumers. Some of this includes Television and radio programmes that are designed to educate the consumers on certain products services:

  • Consumers Association to promote the general interest of consumers
  • In case of government it has formed particular regulatory bodies which are independent and check the products in the market to ensure that they are of good quality and proper standards.

Companies cannot survive without investors. This is because the operations of the company are financed by these investors. Investors’ expectations to the product market are to make high profits so that they can receive returns as payments for risk bearing the use of their capital invested.

In addition the investors should have a chance to act and exercise that responsibility as owners of the company questioning top management on matters of the organization and contributing to decision making in the company.

Furthermore investors should be provided with full information concerning the company which must be presented in a way that is best understood by each investor. The management should also declare their personal interest since its their responsibility to do so.

Investors’ confidence in company is very important as it will influence the value of the shares in the stock market. If they have no confidence it means they will withdraw their investments hence decreasing the value of shares in the stock market, suppliers also stop supplying since they will not receive their payments, employees will not receive their remuneration and consequently the company will collapse.

The government as stakeholders requires that any product market should a bid to all the laws as stipulated. The major interest of the government on product market is to receive tax although there are other operations that it requires the organization to cooperate with as requested. For example practicing controls against exports and import not trading with certain foreign countries which are a disaster to the country, exercising proper measures to control inflation among them.

Employees are very important in any product market as they are managers and in return they receive remuneration as their major interest in the market. Apart from this, employees performance increases if they are well motivated therefore there are a number of expectations including proper communication within the organization, participation in decision making, training in new skills and advancement in technology ,provision of social and leisure facilities in work place, and proper practices and policies of personnel and industrial relations. The company can effectively communicate to its employees through journals, holding meetings letter of appointment, letter of dismissals, holding meetings among the others.

Employees are required to take care of the available resources in the company so as to achieve higher results. This will result in increased sales of the product in the market hence improved reputation and royalty of the product. It will further encourage investors to retain their investments and others will like to invest , as such the value of its stock will increase.

Product development and marketing can be ensured by proper intervention of the governmental agencies for controlling the various activities scientifically that ensure the product reaches the market. While exploring all the opportunities available in the present context of improved product market, special care is required on the part of producer of the product and other business stakeholders to ensure the sustainability of their products and services. When compared to the improved opportunity of product in the market and the financial opportunities that are associated. By adopting the appropriate standards of the product and by effectively implementing them, it will be possible to compete with other products in the market. In the present day world of global economy and computer aided communication technology, the product market is expected to be highly dynamic place; it reaches all parts of the world. The best policy will be to get adapted to the changes by keeping the standard of professionalism and by maintaining the competitive advantage over the rivals in the global market. Strategic goals for the product must be set by the planning team as per the findings of the strategic diagnosis. The accuracy of strategic diagnosis will help to identify the critical aspects and accordingly such aspects can be allotted with well defined goal in line with the goal of the product.

Freeman R. E.,(1984) strategic management, pitman books, Boston, Mass.

Hillman A.J. Keim G.D.(2001); Shareholders Value, Stakeholders management, and social issues: what is the bottom line? Strategic management journal

Kotler, P. (2005); Principles of Marketing. New York.Melbourne Press

Rivera, Ray.(2007); Fight to put calories on menus may widen.(Metropolitan Desk). The New York Times.

Schaik J.L., (2002); The Task of Marketing Management; J.L. van Schaik (Pity) ltd

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